12/21/2023 0 Comments Yelp reviewers ask special treatment![]() ![]() You can check out the whole campaign at The Drum. They filmed “Yes Good” commercial spots, printed “Yes Good” banners and billboards, launched a “Yes Good” website, and manufactured “Yes Good” hats and tote bags. The marketing team at Emerald loved those two words so much that they made them the company’s temporary tagline. ![]() In 2016, an anonymous customer left a five-star review of one of Emerald’s products on Amazon. Then again, rather than choosing between word-of-mouth and marketing, why not combine the two? You could do what Emerald Nuts did a few years ago and center that review in your brand messaging. It means that you’ve not only made someone’s day (an achievement unto itself) but converted a customer into a vocal fan whose word of mouth will generate business better than any marketing campaign could. Celebrate positive reviews in big ways.Ī good review is a cause for celebration. People can simply click the icon that represents how they feel and send immediate feedback to us about how we’re doing. Here at Ruby, we’ve used Hively, which generates a nifty little footer in email signatures with three buttons: a happy face, a “meh” face, and a sad face. Rather than asking customers to click on a link within an email message and go to a separate landing page, the company lets people provide feedback by responding directly to the email. Home Depot, for instance, increased reviews by 55% after removing a single step in the customer review process. They ask for and collect reviews in the channels in which customers are most active and receptive. They use templates and buttons that allow people to provide feedback in seconds. (Trust me-you don’t want to know how long this blog post took to write.)īusinesses bridge the gap between having an opinion and the effort of voicing that opinion by making it dead simple for customers to leave reviews. I mean, you have to have coherent thoughts, write things down, put words together, make coherent arguments. It’s because, in many cases, leaving a review is hard work. Why? It’s not just due to shyness or modesty. ![]() But relatively few people share their opinions with the world. Make it super easy for customers to leave reviews.Įveryone has an opinion. No marketing boost is worth an 8-figure lawsuit or jail time.Īll right, with that out of the way, here are five ideas for generating positive customer feedback-without paying for it. In fact, in recent years, the Federal Trade Commission (FTC) has cracked down on bogus reviews, fining companies millions of dollars. These kinds of practices are unethical, unfair, and illegal under federal law. Quick disclaimer before we go further: paying for reviews is a bad idea. First things first: you should never, ever pay for a review. ![]() Read on to discover a few ways businesses have encouraged or incentivized their customers to leave positive reviews. Or are their products and services just so good that customers feel compelled to rave about them? How the heck do they do it?Īre they paying people to leave positive feedback? The ones with legions of fans and advocates on social media. The ones with tons and tons of glowing, five-star, 10/10, A+ reviews on their business listings and product pages. Meanwhile, a fair number of small businesses are saddled with negative feedback from disgruntled customers or spammers-feedback that drags down ratings, hurts search results, and damages reputations.īut then there are those businesses that manage to win the customer feedback game. Countless companies and professionals have just one or two public reviews. Still, positive and authentic reviews remain hard to come by, especially for small and growing businesses. But there’s no guaranteed way to generate a customer review. If you want to make the right strategic decisions for your business, you need real customer feedback. Plus, reviews are perhaps the single most important source of information about your customers. Nearly 95% of shoppers read online reviews before making a purchase.ħ3% of consumers trust a local business more after reading positive reviews.ĭisplaying reviews can increase conversion rates by 270%. Consider a few statistics about the power of reviews: ![]()
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